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This is how I organize a brand’s visual language so everyone’s on the same page. It makes handoffs to clients or teams so much easier.
For marketers
For designers
For content creators
Yanina Sych
Marketing Designer
Date published
September 23, 2025
Step 1
Gather your logo, fonts, and color palette in Swift Publisher.
Step 2
Create sections for each brand asset.
Step 3
Sketch variations and examples.
Step 4
Add brand voice guidelines and dos/don’ts.
Step 5
Export the final guide as a branded PDF.
Step 6
Distribute to your team or partners.
Step 7
Step 8
Step 9
Step 10
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