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Build a visual brand guide

This is how I organize a brand’s visual language so everyone’s on the same page. It makes handoffs to clients or teams so much easier.

Yanina Sych

Marketing Designer

Date published

September 23, 2025

Setapp Apps used
Step-by-step process

Step 1

Gather your logo, fonts, and color palette in Swift Publisher.

Step 2

Create sections for each brand asset.

Step 3

Sketch variations and examples.

Step 4

Add brand voice guidelines and dos/don’ts.

Step 5

Export the final guide as a branded PDF.

Step 6

Distribute to your team or partners.

Step 7

Step 8

Step 9

Step 10